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Maximising SEO Strategies for the Life Sciences: Q&A with Belinda White
How can life science and biotech brands improve their SEO strategy to reach the right audience? In this session, Belinda White, Founder of Arttia Creative, joins our Founder Lisa for an informal Q&A on the most effective SEO strategies for the industry.
From optimising for decision-makers to using AI tools effectively, this discussion covers real, actionable insights to help your brand improve visibility, attract the right audience, and stay ahead in search rankings.
Key Takeaways from the Session
- SEO is more than just keywords – Structure content for different audiences like researchers, investors, and commercial buyers.
- Content clusters improve search performance – Organise your content around specific topics to boost visibility.
- Readability matters – Search engines and users prefer clear, engaging content over keyword-stuffed pages.
- Refresh existing content – Updating older pages can significantly improve rankings without creating new content from scratch.
- Technical SEO is key – Regular site audits help avoid slow speeds, broken links, and poor user experience.
- AI can assist, but human strategy wins – AI tools help with research and content structuring, but accuracy and engagement require a human touch.
- Social media & SEO are more connected than ever – Platforms like LinkedIn prioritise search-friendly content over hashtags.
How Arttia Creative Can Help
Arttia Creative is a world-leading brand and web consultancy for biotech, life sciences, pharma, geoscience, and energy businesses. With over 30 years of experience, they specialise in long-term, multi-faceted digital strategies that enhance visibility, credibility, and engagement in these highly specialised industries.
For businesses looking to strengthen their digital presence and search visibility, Arttia Creative provides tailored, strategic solutions that align with industry-specific needs.
Find out more about their work and how they can support your business.
Explore how Social Elements can help with your digital marketing strategy, content and engagement.
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