Social media training

Social media can feel overwhelming, leaving you in fear of getting it wrong. But it doesn’t have to. If you are responsible for making your social media work for your organisation, or you personally want to upskill your knowledge and master your personal social brand, we have the training package for you.

Master social media

Social media workshops

These workshops are for businesses that manage their own social media but are looking to boost their knowledge and learn about the latest functionality across the various social media platforms. It will leave you confident to set your organisation’s social media strategy, monitor performance and report against meaningful performance metrics.

Available social media workshops:

  • How to develop a social media strategy
  • How to optimise your LinkedIn profile
  • Linkedin for companies and their employees
  • LinkedIn paid advertising
  • How to use Twitter for life science businesses
  • Twitter advertising
  • Social media for life science businesses
  • The new PMCPA guidelines for using social media in pharma – coming soon

Bespoke social media training

Our bespoke social media training is tailored specifically to meet the needs of your organisation and your employees. Our expert team of trainers will come to a location of your choice to deliver face-to-face workshops designed to help you and your team master social media.

Ahead of the training, we will assess the gaps in your knowledge, and that of your staff, in order to provide a programme that delivers the most gains for you, your team and your business.

‌Training may include:

  • Optimising your company profile and showcase pages
  • Understanding your ideal clients or other contacts
  • How to leverage the networking power of your employees
  • Tactics for generating leads and increasing conversions
  • Getting to grips with analytics and monitoring

This is your workshop, at your pace, to meet your needs.

Social media consultancy

Our social media consultancy provides you with a one-off session or regular weekly 1-to-1 support, meaning that you always have expert advice and support on-hand.

One-off sessions could cover:

  • Setting up a social media presence on your platform of choice
  • Getting started with a blog
  • Creating stand-out content
  • Tools and tips for getting the best from posting
  • Advice on engaging with influencers
  • Social media advertising

Our regular sessions will help you to gain new skills and build confidence as you go. Together, we will support you to shape your social media strategy and be available every week to evaluate your campaigns and provide suggestions for improvement. We can support you as you get to grips with managing your own ad campaigns and support you to understand the analytics and successfully report back to your clients or company stakeholders.

We are available to help you if you get stuck and, through the regular weekly sessions, we can help you to build your skills and your confidence to succeed.

1 hour: £180
3 hours: £430
6 hours: £690
9 hours: £900

Online LinkedIn training

This four-week beginner online course will help you to build a strong personal profile and help you to build a network that brings results. Delivered through weekly video and downloadable content, you can do the training at a time that suits you.

We’ll build your knowledge of LinkedIn as a platform, introduce you to best practices, and give you tips on how to get the most from it. Once you’ve got an idea of how it works, we’ll move on to see how LinkedIn can help you with your personal goals. From creating a great profile that works hard for you to developing content and posting strategies, networking, engaging with others and ultimately generating leads, we’ll cover it all.

Topics will include:

  • Navigating LinkedIn and seeing what it can do for you
  • Understanding your ideal clients or other contacts
  • Creating a strong personal profile that uses all the elements available to you
  • Networking and building relevant, engaged connections
  • Developing and implementing an effective content strategy
  • Measuring your success
  • Generating leads to help you build your business or progress your career

You’ll have access to a personal trainer, who you can email if you have any questions. You’ll have access to the course content for a full year, and you can download and keep the exercises to look back on and remind yourself of everything you’ve learnt.

£299 per person

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