About Social Elements

We help life science, healthcare and other businesses get the best from social media marketing.

Hi, I’m Lisa

I’m a qualified social media consultant and the founder of Social Elements. What you don’t get with most social media professionals, though, is over twenty years of post-graduate experience in research, drug development and the pharmaceutical industry!

My scientific background

Before I started Social Elements, I worked for twelve years in drug and diagnostic development for AstraZeneca and Roche. Prior to my career in the pharmaceutical industry, I’d worked in scientific research, having earned an MSc in Medical Microbiology.

At AstraZeneca and Roche, I worked across the project, clinical and diagnostic aspects of drug development for several types of indications, most notably oncology. At Roche, I also headed project teams to ensure that our biomarker strategy was operationally delivered across clinical trials.

My social media training

As my children got older, I found that I craved more flexibility to work around family life. I retrained to become a qualified social media consultant, as well as a Facebook, LinkedIn and Instagram advertising strategist. I gained practical experience working with a whole range of different businesses and community campaigns.

Bringing the elements together

These days, I’ve shifted my focus to specialise in working with businesses in the life science and healthcare space that I love so much! I use my industry knowledge and insight to bring social media to this sector, combining both sides of my expertise to help you get results.

Outside of my working day, I still have a fascination for all things science, but also love running, practising yoga and baking. I live in Hertfordshire with my husband, our twins and our Goldendoodle, Olive.

speech-marks white

Meet the team

One thing I love about running a social media agency is how flexible it can be. Bringing in expert consultants not only means we can vary our capacity, it also means an extra set of eyes on things, a different point of view, and complementary skills and expertise. As well as the three social media specialists below, we also have close ties to a collective of healthcare communications professionals, called The Difference Collective, for those times when your needs extend beyond social media. If you want to find out more, let us know and we’ll happily put you in touch!

We’re always looking for talented social media professionals with a background in scientific communications to join our team of freelancers to join the team, so if that’s you – get in touch or…

Ellie Gadd

Ellie started her career as a journalist, learning her trade on local newspapers before working as a court reporter for Central News Agency and later working for consumer magazines at Bauer Media. For the last decade Ellie has been working predominantly in the health, science and not-for-profit sectors.

Ellie has a Postgraduate Diploma in Digital Marketing, a First Class BA (hons) in Journalism as well as a NVQ Level 4 – Newspaper Writing. She loves cycling, scuba diving and touring the world in our trusty Mazda Bongo campervan!

Sarah Forde

Sarah is based in Hampshire and is the Social Elements Online Business Manager. She keeps on top of the task list, onboards clients and team members, helps out with the in-house marketing and ensures the business engine-room is working seamlessly. 

Away from her desk Sarah is busy with her four big kids, exploring the countryside in Margot the motorhome and is a bit of a rambler!

Kate Baker

Kate Baker

is a social media manager and content creator. She’s experienced in creating strategies, setting up and running social media profiles and campaigns, and writing blog posts and newsletter articles. She’s worked across sectors from financial services to high-end fashion, interiors and e-commerce, making her a great fit for a whole range of clients! Kate lives in Devon with her two children, cat Howard and spaniel Betty.

Clare Base

Clare Base

Clare has over 18 years experience working in marketing communications. A postgraduate diploma in marketing and a diploma in direct and interactive marketing, as well as being fully trained in strategic social media marketing. Clare has worked in the financial services and recruitment technology space. Away from her desk Clare loves camping and the great outdoors!

Danielle Wilson

Danielle Wilson

Danielle has over 13 years experience working in the health service in a variety of roles with a particular expertise in Primary Care. Danielle set up Dream Social and have been working with a variety of clients since. Her clients include health coaches/therapists, a GP Federation, a Primary Care Network and a GP practice.

Originally from Warrington, Danielle now lives in Derry in the north west of Northern Ireland with her husband, two children and rescue dog, Cindy. She loves cooking and getting out for walks in the countryside.

James Craker

James Craker

James is a graphic, motion and web designer based in Hertfordshire. He created his company, Crackerjac, in 2003 and has been busy since. Crackerjac specialises in building and maintaining WordPress sites and producing animations for social media, designing logos and adverts too.

Crackerjac has worked with numerous pharmaceutical clients.

James is also a long-term foster carer to 2 children. He enjoys being creative, dog walking and playing the odd game of tennis.

Natalie Byrne

Natalie Byrne

Natalie is a social media and community manager, helping businesses with Instagram, Facebook, LinkedIn, Twitter and Community strategies. Trained in Social Media Management by award-winning Digital Mums. Skilled in Social Media Management, Community Management, Content Creation, Graphic Creation, Account Management and Client Relationship Management. Natalie has worked across many sectors, more recently these being Tech, B2B, Marketing, Education and Charity sectors.

Natalie lives in West Midlands, with her husband, three children and Tia their Guide Dog.

Pamela Lai

Pamela Lai

Pamela is a Social Media Consultant based in London with proven experience of working in the health, wellness and fitness industry. She helps SMEs reach their target audiences and grow their brands. When Pamela’s not helping clients with their social media she is also a fitness instructor, speaks three languages and loves cooking!

Karen Bright

Karen is an award-winning copywriter and social media specialist with more than 20 years’ experience in marketing and communications, winning several national and regional awards along the way.

She specialises in copywriting, encompassing blogs, feature writing, web content, social media marketing and email marketing. She loves the variety of working for clients in the science, technology, healthcare, charity and retail sectors. In her spare time, Karen loves live music, visiting Italy and kayaking.

Jo Edge

Jo is a strategic social media marketing manager. Trained in 2017, she has also completed a Facebook Ads for Ecommerce programme and an Ad Manager Academy course. Jo specialises in comprehensive social media marketing strategies, content creation and platform management. 

Previously an Operations Director within the education recruitment industry, Jo’s clients include tech and education startups, digital marketing and advertising, property investment and commercial businesses.

Jo lives in North London with her husband, three daughters and two crazy cats. She enjoys keeping fit and travelling.

speech-marks white

Want to find out more?

Get in touch for a free discovery call

Send us your cv and linkedin profile link

We’ll take a look and be in touch.

Sign up to our newsletter, Elemental.

Get our latest updates delivered straight to your inbox

Sign up to our newsletter, Elemental.

Get our latest updates delivered straight to your inbox