Seven steps to get your life science business noticed on social media
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Social media marketing is essential for any life science business these days – helping with brand awareness, lead generation and securing funding opportunities.
But social media can prove bewildering and time consuming if you’re new to this type of marketing. So, here are our tried-and-tested tactics to help you get your business on the right track and deliver results.
1.
Have a strategy and content plan
which are aligned with your target audiences. Appoint a dedicated person in your team to manage your social media or outsource this work to a specialist.
2.
Focus your content on your audience
Ensure that your content offers real value to your customers rather than just promoting your achievements and activities. Think about the content your customers will want to read. Would they be interested in information on new medical devices, emerging developments in the vaccine markets or research funding?
3.
Post consistently and regularly
Build a loyal and engaged following. Don’t just post every day for two weeks and then disappear for three months. Companies that post weekly on LinkedIn see a 2x higher engagement rate1. Test out posting at different times – and track the results.
4.
Use hashtags
Aid discoverability and increase your reach – this is essential on Twitter and Instagram. Use a combination of popular hashtags (such as #pharma and #lifesciences) and more targeted, niche ones. Tap into trending hashtags. You can research hashtags on the platforms or use paid tools.
5.
Engage
Don’t just post and ghost. Be social on social. This can be intimidating at first, but it will deliver results in the long term. Set aside 30 minutes a day for engaging with your followers, potential customers, partners and industry thought leaders. But be subtle – join in with conversations and listen. Don’t just shout about your business.
6.
Mix up your content
Keep your audience engaged. Try graphics, photos, videos, slideshows, polls and infographics. Video now accounts for almost half of all time spent on Facebook2. Furthermore, LinkedIn Live streams increased by 437% in 20203. So, consider how you can work video into your strategy. Always test and measure the results. What works for your business will depend entirely on your audience.
7.
Use paid advertising
Paid ads will take your social media marketing to the next level due to the laser targeting. On LinkedIn alone, you can target your ads by company, job role, skills, experience, location and many other characteristics – meaning you can get in front of your ideal customers. There’s a reason why 80% of B2B content marketers use LinkedIn ads4.
- Mark Zuckerberg. July 2021
- Content Marketing Institute
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By following these tips, you’ll be focusing your efforts in the right way to meet your business goals.
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If you’d like some expert advice on how to transform your social media marketing, why not book a free, one-hour support call with us today?
We specialise in social media marketing for the life sciences sector. So, whether you’re looking for a quick audit or full social media management, we can help.
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