Social media strategies

Without a strategy to underpin your digital marketing activities, you are at risk of wasting time and money. You are unlikely to get the results you need.

Here’s the difference: Together, using our proven Social Elements 5-Step Strategy, we will develop the right logical and data-driven strategy that is tailor-made for your business to meet your unique goals. This 5-step strategy includes:

  1. Onboarding: We’ll get you acquainted with our team and process, understand your business goals, and gather key information to jumpstart your strategy.
  2. Deep Dive Workshop & audit: We’ll collaborate with you in a workshop to understand your audience, competitors, and overall marketing vision. We will also feedback on our audit findings.
  3. Strategy Development: Based on our insights, we’ll craft a personalized strategy including competitor analysis, target audience personas, and actionable content plans.
  4. Implementation Roadmap: We’ll map out a clear path for execution, outlining the next steps and processes for you to follow.
  5. Strategy Sign-off and Launch: We’ll present the final strategy for your approval and guide you on successful implementation.

This 5-step collaborative process ensures we understand your business inside-out before crafting a strategy that delivers real results.

We will deliver a comprehensive guidebook that serves as a standalone resource or can be the foundation for our ongoing support through our retained services.

We have four different options within this roadmap, giving you the tools you need to market your business with success.

Social Media Launch & Growth

This easy to follow strategy will give you all the tools you need to implement social media in your day-to-day business with success.

This package includes: 

  • An audit of your primary social media channel 
  • Identification of social media goals for your business and how to measure success for them
  • Identification of the social media platform(s) that will work best for you
  • Development of user personas so you understand more about your ideal customers
  • Set-up of key performance indicators (KPIs) so you can measure progress
  • Development of social media content pillars for you to build your content strategy
  • Tools and tips for optimal posting
  • Advice on engaging and interacting with influencers
  • Identification of the best hashtags to use for your business

Price from: £2000

Competitive Social Media Landscape & Strategy

This comprehensive social media strategy provides a deep-dive analysis of your market position to give you the insight and data you need to get ahead of your competition.

It has everything in the social media audit and blueprint and also includes:

  • An audit of up to three existing social media channels
  • An audit of your competitor’s social media channels so you gain better understanding of the competition and what they are doing
  • Evaluation of employee engagement levels across social media and suggestions for you to develop your employee advocacy programme 
  • Benchmarking your social media position against competitors so you can see your current position in the market and where you want to be in the future
  • Identification of quick wins that will provide the greatest opportunity for gains
  • Development of a social media content strategy, underpinned by your content pillars,  so you know what to post and when

Price from: £3500

Holistic Digital Marketing Blueprint

Our full digital marketing strategy provides a 360° analysis of your online presence and a detailed bespoke strategy across the full suite of digital marketing channels. It is tailor-made specifically for your business and your unique goals.

It includes everything in the social media audit and blueprint and the social media strategy and competitor analysis. It can also include:

  • An audit of your messaging and brand positioning and that of your competitors
  • An audit of your website content and recommendations for improvements 
  • An audit of existing e-newsletter activity
  • Benchmarking how your digital marketing activities compare to your competitors
  • Development of an integrated content marketing strategy linking activity across your digital marketing channels to achieve the best possible results
  • Provision of one-month content plan, including evergreen content suggestions, targeted awareness days and content ideas
  • Tailored support regarding specific areas where you lack expertise, e.g. SEO, PR, employee advocacy, thought leadership development.

Price from: £5000

Targeted Social Media Ad Campaign Development

Paid social media advertising can feel like a dark art. It requires constant analysis and optimisation. If you don’t know what you are doing, you can waste your time and money.
We can support you to build a social media advertising strategy that works and provides the return on investment that you need.

Price from: £3500

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