The benefits that can be reaped from employee advocacy are vast – both for your company and your employees. By making it easy for your employees to share content, you will extend your content reach and engagement. This will help you to connect more authentically with your desired audiences. In turn, this will naturally enhance the profile of your staff within your sector, positioning them as experts. But, you need to make it easy.
In order to empower your employees to advocate for you, you need to create an environment in which they feel able to engage. We will help you to review your social media policies, staff onboarding documentation and guides to make sure that they encourage participation.
We will help you to build your employee advocacy programme, selecting the right staff to act as ambassadors and equipping them with the skills to become brand advocates. We will demonstrate the value to your staff and build strategies within the programme to maintain engagement.
Take the first step to building your network of employee advocates.