A bit of background…
Digital Lab Consulting provides independent strategic consulting to enable Life Science organisations of all sizes to transform their business through better use of informatics. The company has more than 20 years of industry experience in everything from early research to manufacturing.
DLC is a small, fast growing company that is busy delivering customer projects. It sees social media as a way to increase awareness of the company and its offerings.
They needed Social Elements to design a social media strategy and begin light touch management to start building awareness on Twitter. Later on the team decided to add in LinkedIn social media management to the package.
What we did
Social Elements conducted a full audit of DLC’s social media activity and produced a detailed social media strategy for Twitter, LinkedIn and Facebook. As part of this process, we also set up and optimised DLC’s LinkedIn business page to support increased brand visibility.
We completed a thorough Competitor and Influencer review and created a content posting plan to work with, alongside actively engaging with the quality management industry to build awareness and relevance within the sector. We spent time with the DLC team delivering LinkedIn employee profile auditing, advice and social media training focused on best practice for LinkedIn.
We also set KPIs (Key Performance Indicators) and continually monitor the social media activity, reporting on our findings. As a result of this ongoing work, DLC has seen increased brand awareness across its social channels. We also provide DLC with a blog writing service as part of the monthly management package.
And the results?
Over the course of the engagement, we have seen significant growth across DLC’s social channels. Twitter saw a 1000% increase in follower numbers and an engagement rate of 1.4%.
Success on LinkedIn has been even more marked. We have seen a 1444% increase in followers in less than a year and engagement rates of 5-7%. This growth occurred from June onwards, coinciding with the launch of consistent posting and active profile management. Engagement levels also increased notably during this period, with activity peaks reflecting the start of regular content publishing. The mean engagement rate compares favourably against the LinkedIn benchmark of 3.5%.
One of the best-performing posts in August achieved a click-through rate of 3.44%, generating 103 clicks, 31 reactions and 2,996 impressions. The majority of LinkedIn followers are within Quality Assurance roles, and engagement has been further supported through active interaction with the Chartered Quality Institute (CQI), helping to reach a wider and more relevant audience.
We’ve also seen an increase in social traffic to the website, with social media accounting for approximately 7–10% of overall traffic. DLC have reported that customers and industry colleagues have noticed an increase in general activity, with greater engagement both directly on LinkedIn and through increased visits to the website.
Having someone to ensure relevant, impactful messages are posted on a regular basis has been a real bonus for us. Without this, it’s unlikely we would have had time to service our social media accounts effectively. So it's well worth doing!