I’m a qualified social media consultant and the founder of Social Elements. What you don’t get with most social media professionals, though, is over twenty years of post-graduate experience in research, drug development and the pharmaceutical industry!
Before I started Social Elements, I worked for twelve years in drug and diagnostic development for AstraZeneca and Roche. Prior to my career in the pharmaceutical industry, I’d worked in scientific research, having earned an MSc in Medical Microbiology.
At AstraZeneca and Roche, I worked across the project, clinical and diagnostic aspects of drug development for several types of indications, most notably oncology. At Roche, I also headed project teams to ensure that our biomarker strategy was operationally delivered across clinical trials.
As my children got older, I found that I craved more flexibility to work around family life. I retrained to become a qualified social media consultant, as well as a Facebook, LinkedIn and Instagram advertising strategist. I gained practical experience working with a whole range of different businesses and community campaigns.
These days, I’ve shifted my focus to specialise in working with businesses in the life science and healthcare space that I love so much! I use my industry knowledge and insight to bring social media to this sector, combining both sides of my expertise to help you get results.
Outside of my working day, I still have a fascination for all things science, but also love running, practising yoga and baking. I live in Hertfordshire with my husband, our twins and our Goldendoodle, Olive.