‘Everyone’ Is Not An Audience

Everyone is not an audience Dr Kat Arney

“Does my mum need to know about this?” Why ‘Everyone’ is not an audience   Dr Kat Arney is the Founder and Creative Director of First Create The Media, a communications strategy and content agency for the life sciences and health. First Create The Media works with all kinds of organisations – from startups and […]

Five LinkedIn features you might not know about

Five LinkedIn Features You Might Not Know About

Five LinkedIn features you might not know about Previously in this blog, we’ve looked at the growing popularity of LinkedIn – which now boasts more than 700 million members in over 200 countries. I often recommend LinkedIn as the best social media marketing platform for B2B organisations. To build awareness of your business on LinkedIn, […]

Powerful Social Media Marketing for the Life Sciences

Powerful Social Media Marketing for Life Sciences

Like it or not social media has become an integral part of the lives of patients, caregivers, health care professionals and payers. Social media marketing for the life sciences can benefit companies working within this space because it can help them to gain greater, more consistent, online visibility which can ultimately lead to funding opportunities, […]

Tailoring your content for lay audiences

Dr Richard Berks

Our guest blog from Dr Richard Berks Richard Berks is a freelance science writer with more than nine years’ experience working in the charity sector. He specialises in making medical research understandable and engaging to lay audiences, taking a story-led approach to writing blogs, webpages, project lay summaries, and impact case studies.  You can find […]

3 Ways Social Media Can Impact Life Sciences Website Traffic

3 ways social media can impact life sciences website traffic

Our Guest Blog from Belinda White Belinda White is a website consultant, digital strategist and award-winning designer with over 28 years’ creative industry experience. Creating successful brands, digital and print campaigns for UK and international clients. Belinda’s specialist experience is in Life Science and biotech web design, SEO and digital marketing. Websites exist to be […]

How to build your Linkedin brand

How to build your LinkedIn Brand

When was the last time you gave your LinkedIn profile any attention? With face-to-face meetings unlikely to be happening any time soon, the likelihood is you’ll be introducing yourself to new contacts on a video call. They will probably also want to take a look at your LinkedIn page, so with this in mind, polishing […]

How I use my scientific background as a social media manager

How I use my scientific background as a social media manager

How I use my scientific background as a social media manager This month, I’m celebrating three years of running Social Elements – it’s been quite a journey since I switched from my scientific career to social media marketing. Before this career change, I spent 12 years working in drug and diagnostic development in the pharmaceutical […]

Top Ten Reasons Why You Need A Social Media Manager For Your Business

Cup of coffee and a laptop computer

A social media manager is the person in charge of a company’s social media marketing. I often get told “oh I do that myself” or worse “my intern does that for me.” So why do you need one? Here are my top 10 reasons why it’s good to employ a Social Media Manager, like me, […]

Photogram Workshop

Photogram workshop March 2020

Introducing the Best Instagram Photography Workshop in London Small and medium businesses who want their social media marketing to shine shouldn’t miss this fabulous new Instagram Photography training workshop on the 13 March 2020. Set in the beautiful and inspiring Southwark Cathedral, this exciting day will take your smartphone photography and Instagram skills to the […]