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Building buzz on a budget: Smart comms strategies for early-stage life science brands
How can early-stage life science companies boost visibility and trust without big budgets? In this practical edition of Social Elements Live, Lisa Kyriacou Faulks is joined by Kat Arney of First Create The Media to explore how smart, strategic communications can build awareness, attract investment, and lay the groundwork for long-term success.
Social Elements founder Lisa Kyriacou Faulks is joined by Kat Arney, Founder and Chief Creative Officer at First Create The Media, for an honest and insight-packed conversation on building visibility, credibility, and trust when your budget is tight but your science is strong.
Drawing on Kat’s experience helping pioneering science brands translate complex ideas into clear, impactful communication, this session explores how early-stage teams can prioritise comms, tell better stories, and lay the foundations for long-term brand success.
From choosing the right channels to knowing when (and when not) to send a press release, this is a must-watch for founders, marketers and comms leads navigating the early stages of the life sciences journey.
Watch the full recording:
Key Takeaways from the Session
- Start with your audience – Identify who needs to know about your work, why they should care, and what action you want them to take.
- Your website and LinkedIn are your shopfronts – Keep messaging consistent, clear, and current to build trust and authority.
- Storytelling adds business value – Great comms don’t just inform - they attract investors, partners, and collaborators.
- Not all news is newsworthy – Save press releases for big milestones; share smaller updates on your own channels.
- Personal profiles outperform company pages – Use leadership voices to humanise your brand and drive engagement.
- Build credibility, not noise – A consistent, authentic presence will take you further than a one-off viral hit.
About First Create The Media
First Create The Media is a communications and marketing agency working exclusively with life science pioneers. Founded by multi-award-winning science writer Kat Arney, the agency helps organisations translate complex science into clear, engaging stories that reach the audiences that matter – from investors to collaborators and future customers.
For businesses looking to strengthen their digital presence and search visibility, Arttia Creative provides tailored, strategic solutions that align with industry-specific needs.
Find out more about their work and how they can support your business.
Explore More from Social Elements
At Social Elements, we help life science brands find their voice and be heard online – through LinkedIn strategy, social media management, content, and campaign consultancy. Take a look at our services or get in touch to see how we can help your brand stand out.
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