How Social Elements delivered digital marketing success for 3Biotech
About 3Biotech: Why a biotech consultancy needed digital marketing support
3Biotech, a Paris-headquartered drug development consultancy, supports biotech start-ups and established pharmaceutical companies across Europe. Specialising in Chemistry Manufacturing and Control (CMC) strategies, 3Biotech helps clients navigate the complex drug development journey with a focus on safety, efficacy, and manufacturability.
Although 3Biotech had built a strong reputation within scientific circles, its digital presence lagged behind its expertise. As a small company with limited time and budget for marketing, the challenge was clear: how to establish authority and reach a wider audience without overstretching resources. CEO and Founder, Olivier Favre-Bulle, recognised that a more strategic digital approach was essential to scale the company’s impact.
This need led 3Biotech to partner with Social Elements.
The challenge: limited resources, high need for biotech marketing expertise
Together, Social Elements and 3Biotech defined four key priorities:
- Strengthen brand authority by positioning 3Biotech as a trusted consultancy in biotech development.
- Elevate thought leadership, showcasing Olivier as a Key Opinion Leader (KOL).
- Grow awareness and reach across digital channels, particularly LinkedIn and search.
- Generate and nurture leads through high-value content and structured campaigns.
The approach had to be practical and resource-conscious, ensuring every activity delivered value without demanding excessive time or cost.
The solution: Social Elements’ digital marketing strategy for biotech companies
Social Elements designed a multi-channel strategy that balanced immediate visibility with long-term brand building.
Content marketing for biotech: blogs and whitepapers that built authority
At the heart of the campaign was content creation. Social Elements produced a series of in-depth blogs, tackling fundamental biotech challenges such as Target Product Profiles (TPPs) and robust CMC strategies. These articles were deliberately chosen because they addressed evergreen, widely relevant questions faced by biotech scientists.
The results validated this approach: the Understanding the TPP article alone attracted over 300 views, an impressive figure in a niche sector where specialist readership is small but highly valuable. Other articles, like those on CMC strategies and CDMO partnerships, also gained steady traction, reinforcing 3Biotech’s positioning as a practical, knowledgeable partner.
White papers further deepened this authority. One guide on early TPP development became a cornerstone resource, achieving download performance well above typical biotech benchmarks. The accompanying email campaign reached 1,009 recipients, achieving an open rate of 9.91% and a click-through rate of 3.47%—a result comfortably within the general industry benchmark of around 2–5% (Mailchimp, 2024; Campaign Monitor, 2024)—and resulting in 69 downloads. This represents a 6.8% conversion rate, more than three times higher than the 1.9% average for biotech white papers (First Page Sage, 2025) and exceeding the typical 2–5% range for B2B lead generation campaigns (BookYourData, 2024).
Importantly, Social Elements used these whitepapers as strategic lead-generation tools, integrating them into structured email campaigns, LinkedIn advertising, and targeted promotions. The strong click-through and download conversion rates demonstrated that once the right audience engaged, they found the content valuable and took action.
LinkedIn marketing for thought leadership and B2B lead generation
LinkedIn became the primary platform for building visibility. Social Elements implemented a consistent posting schedule that blended thought leadership, educational content, and company updates.
This effort delivered measurable impact: 3Biotech saw a +350% growth in LinkedIn impressions and a +240% increase in engagement year-over-year. The follower base grew by +180%, attracting biotech professionals, investors, and potential partners. Average post reach now regularly exceeds 10,000 views, with consistent interaction from CMC and drug development experts.
Social Elements also supported paid LinkedIn campaigns designed to extend reach and promote whitepaper downloads. These demonstrated that Olivier’s voice as a thought leader had genuine pull with target audiences.
Lead generation campaigns: building qualified biotech prospects with AI
Beyond visibility, Social Elements helped 3Biotech lay the foundations of a scalable lead-generation system. This involved creating ideal audience personas, developing a list of 100 carefully selected prospects, and deploying AI-powered personalised outreach to build connections.
At the same time, Social Elements restructured 3Biotech’s website and marketing stack. Dynamic service pages, FAQs, and dedicated whitepaper landing pages were built, and HubSpot was integrated to capture and nurture leads more effectively. This created a robust digital infrastructure that would support ongoing campaigns.
SEO and website optimisation: driving visibility for biotech services
Behind the scenes, Social Elements strengthened search performance and website discoverability. Over 12 months, website traffic increased by 190%, driven largely by improved organic SEO and LinkedIn referral traffic. This sharp acceleration indicated that SEO momentum was taking hold, helping 3Biotech become more visible to potential clients.
Importantly, the company began receiving qualified inbound leads directly through both LinkedIn and its website; a clear return on investment that wasn’t happening before the partnership.
The results: stronger brand authority, lead generation, and digital growth
Within a year of working with Social Elements, 3Biotech’s digital marketing evolved from a “nice to have” to a key growth driver.
- Authority through content: blogs and whitepapers attracted sustained attention from a highly specialist audience.
- LinkedIn engagement skyrocketed, exceeding biotech industry benchmarks and expanding reach to thousands of professionals.
- SEO and referral traffic drove a 190% increase in website visits.
- Structured lead-generation tools and HubSpot integration created a sustainable digital growth engine.
The company now receives qualified leads via multiple channels, demonstrating measurable ROI and long-term scalability.
Testimonial
“3Biotech has been collaborating with Social Elements for about a year now on our digital communication and content strategy, particularly focusing on LinkedIn visibility and website performance. The collaboration has been exceptional — both strategically and operationally.
Here are a few highlights that speak for themselves:
- +350% growth in LinkedIn impressions and +240% increase in engagement year-over-year.
- Follower base grew by +180%, with strong engagement from biotech professionals, investors, and potential partners.
- Website traffic increased by 190%, mainly through LinkedIn referral and organic SEO improvements implemented by Social Elements.
- Average post reach now exceeds 10,000 views, with consistent interaction from CMC and drug development experts.
- Importantly, we now receive qualified leads directly via LinkedIn and through the 3Biotech website — a clear ROI that wasn’t happening before this partnership.
Beyond the numbers, Lisa brings real strategic insight — she understands how to translate complex scientific and CMC content into clear, engaging communication for both technical and business audiences. Her team’s reactivity, creativity, and data-driven approach have been invaluable in strengthening 3Biotech’s visibility and credibility.”
– Olivier Favre-Bulle, CEO & Founder, 3Biotech
Why choose Social Elements for biotech and life sciences digital marketing
At Social Elements, we bring together scientific understanding and digital marketing expertise to help life sciences companies communicate with clarity and authority. Our team includes scientists with backgrounds in research and industry, alongside experienced marketers skilled in SEO, content creation, social media, PR, and lead generation.
For 3Biotech, this meant strategies that reflected the realities of biotech while delivering measurable digital results. We carefully planned each campaign, using data to guide decisions, build credibility, reach the right audience, and generate opportunities.
We provide flexible support that adapts to the stage and size of each business — whether the priority is a clear content strategy, stronger online visibility, or structured lead generation. The result is marketing that is practical, sustainable, and aligned with long-term business growth.
For campaigns designed to give your business lasting visibility, trusted credibility, and quality leads, turn to Social Elements for measurable growth.
References:
Mailchimp. (2024). Email Marketing Benchmarks. Retrieved from https://mailchimp.com/resources/email-marketing-benchmarks/
Campaign Monitor. (2024). What Are Good Email Metrics? Retrieved from https://www.campaignmonitor.com/resources/knowledge-base/what-are-good-email-metrics/
First Page Sage. (2025). B2B Content Marketing Conversion Rates. Retrieved from https://firstpagesage.com/marketing/b2b-content-marketing-conversion-rates/
BookYourData. (2024). B2B Conversion Rate Benchmarks. Retrieved from https://www.bookyourdata.com/blog/b2b-conversion-rate-benchmarks
“3Biotech has been collaborating with Social Elements for about a year now on our digital communication and content strategy, particularly focusing on LinkedIn visibility and website performance. The collaboration has been exceptional — both strategically and operationally."