A bit of background…
Digital Lab Consulting provides independent strategic consulting to enable Life Science organisations of all sizes to transform their business through better use of informatics. The company has more than 20 years of industry experience in everything from early research to manufacturing.
DLC is a small, fast growing company that is busy delivering customer projects. It sees social media as a way to increase awareness of the company and its offerings.
They needed Social Elements to design a social media strategy and begin light touch management to start building awareness on Twitter. Later on the team decided to add in LinkedIn social media management to the package.
What we did
Social Elements conducted a full audit of DLC’s social media activity and produced a detailed social media strategy for Twitter, LinkedIn and Facebook.
We completed a thorough Competitor and Influencer review and created a content posting plan to work with. We spent time with the DLC team delivering LinkedIn employee profile auditing and advice.
We also set KPIs (Key Performance Indicators) and continually monitor the social media activity, reporting on our findings. We also provide DLC with a blog writing service as part of the monthly management package.
And the results?
Over the course of 18 months we have seen a 1000% increase in follower numbers on Twitter and an engagement rate of 1.4%.
Success on LinkedIn has been even more marked. We have seen a 1444% increase in followers in less than a year and engagement rates of 5-7%
We’ve also seen an increase in social traffic to the website, social media now makes up 7-10% of all traffic.
DLC have reported that their customers and colleagues in the industry have noticed an increase in their general activity. They have seen a greater engagement both directly via LinkedIn and also increased traffic to their website.
Having someone to ensure relevant, impactful messages are posted on a regular basis has been a real bonus for us. Without this, it’s unlikely we would have had time to service our social media accounts effectively. So it's well worth doing!
