Case study

Digital Marketing Strategy and Campaign

A leading pharmaceutical design and qualification consultancy approached Social Elements to enhance its visibility within the target market. Initially focused on improving social media presence, the collaboration expanded to include various digital marketing services such as website copywriting, news content development, and writing award submissions. The goals were to position the consultancy as a specialist in its field, raise brand awareness, and support growth by attracting new business and talent.

What we did…

A comprehensive digital marketing strategy was devised, encompassing an evaluation of the consultancy’s digital marketing efforts compared to its competitors. Competitors’ messaging, PR activities, event visibility, and social media engagement were analysed, revealing opportunities for the consultancy. Audience personas were created to ensure targeted communication. A 12-month digital marketing campaign focused on brand recognition and service awareness was implemented.

After working with Lisa, Ellie, and the team, our website copy is complete, and we have significantly improved engagement with SMEs. Our company's visibility on LinkedIn has notably increased. Social Elements listened and understood our requirements. They were able to proactively capture industry related content for us and help at every level of our social media journey.

Increasing brand awareness

  • Strengthened branding on social media with video and image-led content
  • Improved employee engagement on social media through training and an engagement program
  • Enhanced visibility on selected social media channels through strategy and account management
  • Developed social media content highlighting unique services to key audiences and expanded reach
  • Announced contract wins through news content to promote technical expertise and build trust and referenceability
  • Provided regular news and blog content to improve SEO and increase website traffic
  • Supported event attendance with complementary social media content

Supported growth ambitions

  • Established the company as an appealing career prospect through employee profiles
  • Promoted job opportunities with a hashtag strategy for increased reach
  • Created content showcasing the benefits of a career at the
  • Assisted with award submissions reflecting positive company culture

Summary of services provided:

  • Social media audit
  • Social media strategy
    Social media management
  • LinkedIn employee training
  • LinkedIn Masterclass for subject matter experts
  • Website copywriting
  • Award submissions
  • Regular news content and blogs
  • Employee profiles

Results achieved

Social Elements successfully strengthened the company’s brand and increased sector awareness. The social media presence was optimised, resulting in a significant reach expansion through engaging content. SEO improved with regular news and blog posts showcasing the company’s activities, leading to increased website traffic.

Find out how we can uncover hidden opportunities for your business.

Or get in touch for a free initial chat.

Sign up to our newsletter, Elemental.

Get industry specific insights and expert tips sent straight to your inbox.

Sign up to our newsletter, Elemental.

Get industry specific insights and expert tips sent straight to your inbox.