Case study

Digital Marketing Strategy and Campaign

A leading pharmaceutical design and qualification consultancy approached Social Elements to enhance its visibility within the target market. Initially focused on improving social media presence, the collaboration expanded to include various digital marketing services such as website copywriting, news content development, and writing award submissions. The goals were to position the consultancy as a specialist in its field, raise brand awareness, and support growth by attracting new business and talent.

What we did…

A comprehensive digital marketing strategy was devised, encompassing an evaluation of the consultancy’s digital marketing efforts compared to its competitors. Competitors’ messaging, PR activities, event visibility, and social media engagement were analysed, revealing opportunities for the consultancy. Audience personas were created to ensure targeted communication. A 12-month digital marketing campaign focused on brand recognition and service awareness was implemented.

After working with Lisa, Ellie, and the team, our website copy is complete, and we have significantly improved engagement with SMEs. Our company's visibility on LinkedIn has notably increased. Social Elements listened and understood our requirements. They were able to proactively capture industry related content for us and help at every level of our social media journey.

Increasing brand awareness

Strengthened branding on social media with video and image-led content
Improved employee engagement on social media through training and an engagement program
Enhanced visibility on selected social media channels through strategy and account management
Developed social media content highlighting unique services to key audiences and expanded reach
Announced contract wins through news content to promote technical expertise and build trust and referenceability
Provided regular news and blog content to improve SEO and increase website traffic
Supported event attendance with complementary social media content

Supported growth ambitions

Established the company as an appealing career prospect through employee profiles
Promoted job opportunities with a hashtag strategy for increased reach
Created content showcasing the benefits of a career at the
consultancy
Assisted with award submissions reflecting positive company culture

Summary of services provided:

Social media audit
Social media strategy
Social media management
LinkedIn employee training
LinkedIn Masterclass for subject matter experts
Website copywriting
Award submissions
Regular news content and blogs
Employee profiles

Results achieved

Social Elements successfully strengthened the company’s brand and increased sector awareness. The social media presence was optimised, resulting in a significant reach expansion through engaging content. SEO improved with regular news and blog posts showcasing the company’s activities, leading to increased website traffic.

Case study

Digital Marketing Strategy and Campaign

What we did…

Increasing brand awareness

Supported growth ambitions

Summary of services provided:

Results achieved

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