Holistic digital marketing blueprint
The VP of marketing for a leading laboratory management software and data management company approached Social Elements looking to “vamp up” their social media presence.
Using our our proven Social Elements 5-Step Strategy, we worked together to create a digital marketing solution that would raise brand awareness, support growth, attract new audiences and future-proof the company’s social media presence.
The Problem - No strategy, no time and little resources
Our client’s marketing team had been managing its social media across various platforms and created website content like blogs, case studies, webinars, and newsletters. However, they had identified several challenges in their digital marketing efforts. Despite consistent posting, they lacked a coherent strategy. Time and resources were stretched thin, hampering their ability to make an impact.
Our client acknowledged a lack of engagement and interaction with their audience on social media. This suggested untapped potential to enhance brand visibility and generate leads. Potential clients were unaware of the company’s services, value or even existence, leading to missed opportunities for new projects and partnerships.
The Solution - Our 5 Step Strategy
Using our proven Social Elements 5 Step Strategy we developed a tailor made, data driven, digital marketing strategy and a separate LinkedIn advertising strategy to meet the business’ specific goals. After conducting an in-depth workshop involving the senior leaders and marketing team we developed a comprehensive marketing audit and strategy. As a result of our findings:
- We strengthened branding on social media with video and image-led content
- We provided a bespoke in-person training day where we taught the step-by-step process for social media employee advocacy and
engagement on the different platforms. - We created supporting guidance documents such as social media policies, advocacy guides, best practices and suggested text for employees to use on their Linkedin profiles
- We enhanced visibility on selected social media channels
- We developed social media content highlighting unique services to key audiences and expanded reach
- We announced contract wins through news content to promote technical expertise and build trust and referenceability
- We provided regular news and blog content to improve SEO and increase website traffic
- We supported event attendance with social media content
- We set up and ran LinkedIn advertising campaigns
- We provided exec thought leadership
"We are extremely satisfied with the work that the Social Elements team have contributed"
Results Achieved
Social Elements successfully strengthened the company’s brand and
increased sector awareness. The social media presence has been fully
optimised, resulting in a significant reach through engaging content. SEO
has improved with regular news and blog posts showcasing the company’s
activities, leading to increased website traffic.
Feedback & Testimonal
“We’ve been very happy with things. You’ve been so easy to work with and you really get our company. We are extremely satisfied with the work that the Social Elements team have contributed; collaborating with you has been a truly positive experience.”
