A bit of background…
St Brides Partners is a PR and marketing consultancy for businesses looking to access, and raise their profile across, the financial markets. The agency works predominantly with clients in the natural resources (mining) and technology sectors.
The 13-strong team supports clients with financial PR, investor relations, corporate communications, design, business consultancy, content marketing and social media management. They advise on strategic communications for IPOs, mergers and acquisitions, equity fundraising and more.
The brief
St Brides is increasingly supporting clients with social media management, particularly on LinkedIn and Twitter.
They employ a dedicated social media team that manages more than 30 social media accounts between them. The team is already doing a great job, but they wanted to fine-tune their social media offering and look at ways to make better use of the latest trends and maximise engagement across their platforms.
The mining sector is a crowded marketplace with mining companies vying for investors’ attention. So, St Brides is constantly looking for new tactics to help clients differentiate themselves from their competitors on social media and attract new investors. However, all of this needs to be achieved within the tightly regulated frameworks for financial PR and marketing.
So, the team approached us to support them with social media training following a social media audit we had completed for St Brides in early 2022.
Lisa and her team were very professional. The sessions were well presented, with some interesting insights.”
What we did
We designed and delivered a one-day bespoke training programme for St Brides.
Nine members of the team joined us for the day – all with very different levels of social media experience. Lisa, Jo and Karen led our training, bringing their wide-ranging skills in social media strategic planning, platform management and content creation.
The training had a very practical focus – with interactive exercises, quizzes and case studies to help embed learning and understanding.
Topics covered included:
- Strategic social media management
- How to make effective use of company pages on LinkedIn
- Employee advocacy on LinkedIn
- The best times to post
- The latest platform trends and features
- Using different content formats and storytelling
- Tactics for maximising engagement
- Measuring success on social media
- The best social media management tools
- Paid advertising on LinkedIn.
The training concluded with a Q&A session – where attendees asked questions on everything from LinkedIn Live to paid advertising.
The results
St Brides took away clear action points that they could put into practice immediately. The team left feeling more knowledgeable about the latest trends and the best social media tools. They took on board our suggestions for being more daring with their visuals and short-form video.
Following our recommendations, the team is now looking to use LinkedIn Live for CEO Q&A sessions to help them raise the profile of senior leaders within their clients’ businesses.
Ana Ribeiro, MD of St Brides Partners, said: “Our team already had a good understanding of social media marketing and so we were looking for advice on how to further improve our offering.
“Lisa and her team were very professional. Perhaps with the benefit of hindsight, we’d be looking for some more examples from our own industry. But the sessions were well presented, with some interesting insights.”
We look forward to seeing how St Brides takes forward its social media marketing.
Bespoke training tailored to you and your team
Are you feeling a little overwhelmed by social media? Would you like to learn new tactics to help you stand out from your competitors? Whether you’re a complete novice or you’re keen to update your social media knowledge, we can help.
From a power hour on Zoom through to a full day’s training for you and your team, we’ll tailor the training to your needs and your budget. Contact Lisa for details.
