Employee Advocacy on LinkedIn: A Guide to Empowering Your Workforce
In today’s digital landscape, LinkedIn has emerged as a powerful platform for professional networking and business growth.
Elevate Your LinkedIn Strategy: Best Practices Revealed
Ready to take your LinkedIn strategy up a level? In this session of Social Elements Live, we explore the evolving world of LinkedIn and how to make it work harder for your brand, career or business.
Social Elements founder Lisa is joined by Jo Edge, communications expert and seasoned LinkedIn user, and Karen Bright, brand strategist and former agency director, for a lively discussion filled with practical advice, insights and tested strategies for getting seen and building connections on the platform.
This conversation draws on key takeaways from the team’s recent visit to UpLift Live 2025—a full day focused on mastering all things LinkedIn. Whether you’re a LinkedIn regular or just starting to take your profile seriously, the session offers inspiration and clear next steps to help you raise your visibility and deliver real value through content.
Watch the full recording:
Key Takeaways from the Session
- LinkedIn is a search engine. Make sure your profile and content are optimised for the terms your audience or ideal clients are searching for. Use keywords in your headline, about section, and even within your content.
- Engagement drives visibility. Commenting, reacting and messaging meaningfully with others helps more people see your content. The algorithm rewards authentic, regular interactions.
- Consistency over frequency. You don’t need to post every day, but showing up consistently (even once or twice a week) helps build trust and grow your audience.
- Share value, not just updates. Think about what your audience will find useful. Educational posts, thoughtful reflections, how-tos and story-led content tend to perform well.
- Make the most of formats. Try native documents, carousels and short videos. Don’t be afraid to experiment to see what your audience responds to.
- You don’t have to be perfect to show up. Imperfect, authentic content is often what sparks the most engagement. Don't let perfectionism stop you from sharing.
How Social Elements Can Help
At Social Elements, we help purpose-led brands make the most of platforms like LinkedIn to grow their presence, influence and impact.
From strategy to content planning to training your team, our consultancy and digital marketing services are designed to help you connect with the right people, in the right way.
Want to find out more?
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