Meet the team

Take a look at the profiles of our team of Associates and the specialist skills they each hold.

One thing I love about running a social media agency is how flexible it can be.

Over the years, I have built a network of expert consultants each with their own expertise and specialisms. This not only means we can vary our capacity, it means that we can tailor pick the specific capabilities to meet the needs of your brief and your business.

We also partner with carefully selected external companies.

Are you interested in becoming a Social Elements Associate?

Our experts

Lisa Kyriacou Faulks

Lisa Kyriacou Faulks

Lisa is the Founder of Social Elements. She holds a MSc in Medical Microbiology from Surrey University and 20 years of postgraduate experience in scientific research and pharmaceutical drug and diagnostic development.

Lisa founded Social Elements in 2017 with the sole intention to help biotechs and other life science organisations realise their true potential online. She prides herself in being able to understand the needs and requirements of this type of organization. Lisa has undergone extensive training in both organic and paid for social media marketing and her speciality lies in all things LinkedIn. She is also a self-confessed science nerd and is comfortable interpreting complex scientific data and communicating with senior leaders.

Lisa lives in Welwyn Garden City with her husband, twins, their cat Freddie and their Goldendoodle Olive.

Carly Hayes

Carly started her career working in medical research. She has a Bachelor’s degree and PhD in Genetics and has over 10 years’ experience working in research labs. She then moved into medical communications, writing medical papers on behalf of pharmaceutical clients for various communications agencies for 4 years.

Carly completed a Digital Mums Diploma in Strategic Social Media Marketing and began freelancing as a Social Media Manager 6 years ago. In that time she has focused on working with charities and organisations in healthcare and tech. In 2024, she also opened up her services to small business owners in her local area of East London. Carly covers all areas of social media management, from client discovery meetings and strategy planning to day-to-day account management and training. Her passion is planning and editing engaging short-form video content.

Outside of work, Carly loves making stop motion videos and watching the Star Wars films with her husband and two kids.

Tyisha Maynard-Outing

Tyisha Maynard-Outing

Tyisha has a Bachelor’s degree in journalism and over five years of digital marketing experience. As the Communications and Marketing Lead at Social Elements, she specialises in digital marketing strategy, social media management, and platform optimisation.

In addition to her social media expertise, Tyisha is available for website content management, including SEO editing, creating content, and conducting audits to improve website performance. She also offers copywriting services and has experience with generative AI, using prompt engineering to enhance content creation and streamline workflows.

Previously, Tyisha contributed to a team win of the Best Healthcare Comms Response to COVID-19 at the PRWeek Awards. In her free time, she enjoys practising yoga, reading, and hiking.

James Craker

James Craker

James is a graphic, motion and web designer based in Hertfordshire. He created his company, Crackerjac, in 2003 and has been busy since. Crackerjac specialises in building and maintaining WordPress sites and producing animations for social media, designing logos and adverts too.

Crackerjac has worked with numerous pharmaceutical clients.

James is also a long-term foster carer to 2 children. He enjoys being creative, dog walking and playing the odd game of tennis.

Ellie Gadd

Ellie started her career as a journalist for local newspapers and as a court reporter, later working at Bauer Media.  Over the last decade Ellie has worked in the health, science and not-for-profit sectors. Ellie has a Postgrad Diploma in Digital Marketing, a First Class BA (hons) in Journalism and a NVQ Level 4 – Newspaper Writing. She loves cycling, scuba diving and touring in her trusty Mazda Bongo campervan!

Clare Base

Clare Base

Clare has over 20 years experience working in marketing communications. A postgraduate diploma in marketing and a diploma in direct and interactive marketing, as well as being fully trained in strategic social media marketing. Clare is also a Certified LinkedIn Marketing Insider and has undertaken the in-depth Facebook Ads training programme – Facebook ADcelerator. Clare has worked in the financial services and recruitment technology space. Away from her desk Clare loves camping and the great outdoors!
Eddy Kelly

Eddy Kelly

Eddy is a fully qualified Marketing graduate and a member of the Chartered Institute of Marketing. As well as social media marketing, Eddy is available for copywriting, content creation and  social media paid advertising. Eddy also has experience and expertise in digital marketing strategy, email marketing, SEO, market research and competitor analysis. Away from work Eddy is often found at the gym and he recently climbed Ben Nevis!
Natalie Byrne

Natalie Byrne

Natalie helps senior executives and organisations connect with their audiences through strategic social media, marketing, and global communications efforts.

Her expertise extends to enhancing B2B leadership visibility via LinkedIn, fostering employee engagement, and leveraging advocacy for growth. She crafts engagement strategies, conducts audits, and seeks growth opportunities to ensure businesses achieve tangible success.

Natalie’s support spans from senior executives and startups to global brands across various sectors, including technology, life sciences, and charities.

Off the clock, Natalie enjoys being a sideline mum with her children’s sports—rugby and hockey, cherishes moments with friends, and relishes walks with Tia, her Guide Dog Mum.

Danielle Wilson

Danielle Wilson

Danielle has over 13 years experience working in the health service in a variety of roles with a particular expertise in Primary Care. Danielle set up Dream Social and have been working with a variety of clients since. Her clients include health coaches/therapists, a GP Federation, a Primary Care Network and a GP practice. Originally from Warrington, Danielle now lives in Derry in the north west of Northern Ireland with her husband, two children and rescue dog, Cindy. She loves cooking and getting out for walks in the countryside.
Patrick Wareing

Patrick Wareing

Partick is a life science digital marketing consultant, combining industry experience as an R&D scientist and as a digital marketer. Patrick has a Masters degree in Chemistry and has worked with Unilever, Reckitt and SALT.agency. Along with digital marketing, Patrick’s skill set includes SEO, technical SEO and ChatGPT. Away from his desk, Patrick enjoys football and Formula1. He’s a keen guitar player and loves travelling around europe.

Karen Bright

Karen is an award-winning copywriter and social media specialist with over 20 years’ experience in marketing and communications, winning several national and regional awards.

She specialises in copywriting, blogs and feature writing, web content, social media marketing and email marketing. She loves the variety of working for clients in the science, technology, healthcare, charity and retail sectors. In her spare time, Karen loves live music, visiting Italy and kayaking.

Jo Edge

Jo specialises in organic digital marketing with a focus on strategy, social media content and training. LinkedIn is her main platform but she also has a wealth of experience covering other social media platforms. She has worked with a variety of businesses including life sciences, technology, education, charity, Saas and recruitment.

Jo lives in North London with her husband, three daughters and two cats. She loves travelling, keeping fit and heading to live music events whenever she can.

Robert Rardin

Robert Rardin

Robert has specialised  in online/offline media, social media marketing,, brand/creative management and consumer marketing. 

Robert has degrees in Economics and History and an MBA in Marketing and Strategy. He has worked with National Geographic Magazine, National Geographic Traveler Magazine and the National Basketball Association to name but a few. 

Robert lives in McKinney, Texas. Away from his desk Robert still DJs having started DJing at the age of 15!

Dee Primett

Dee is a copywriter and communications expert, with almost a decade of specialising in working with clients in the healthcare, medtech, tech and cybersecurity industries.


With a deep understanding of creating clear, accessible content for both B2B and B2P audiences, Dee has worked on countless healthcare projects where her clients utilise her extensive experience to add value to their communications. She has a clear passion for health advocacy and focuses on creating audience-led content that informs, engages and
empowers.

Her previous healthcare clients include the International Generic & Biosimilar medicines Association (IGBA), Holland & Barrett, Boots, The Follicular Lymphoma Foundation. Johnson & Johnson, and a range of NHS trusts.

Ryveann Elizabeth

Ryveann Elizabeth

Ryveann is a Digital Content & Social Media Strategist | Creative Director with over 15 years of marketing experience, and degrees in Human Relations and PR. Known for uncovering the hook in every brand story, she crafts authentic, organic driven strategies that drive engagement and fosters genuine audience connections. Ryveann consistently helps brands exceed objectives, build lasting connections, and elevate engagement in a fast-paced digital landscape. 

Off the clock, she’s all about savouring new flavours and discovering new places

Nicola Andrew

Nicole Andrew

Formerly a journalist, Nicole retrained in social media strategy in 2016 and has been combining copywriting and social media ever since.  

Specialising in copywriting for B2B, particularly in the FinTech, SaaS and Cybersecurity fields; while also managing social media for the drinks industry. 

Having recently moved out of London, Nicole is enjoying getting outdoors more and enjoys open water swimming (although admittedly she’s still a fairweather swimmer at the moment!).

Andrew Green

With over 20 years of experience, Andrew has worked across government, education, and automotive sectors. Currently, he serves as the Technical Director at AttendZen and leads design and development at Buy Our Honeymoon.

Andrew holds BA and MA degrees in Philosophy from the University of Kent and put together the student union’s first website in the mid-nineties! In his leisure time, he enjoys visiting theme parks with his wife and daughters.

Nosheen Hussain

Nosheen is a medical writer with experience in developing publications and medical affairs materials for pharmaceutical clients. She holds a BSc in neuroscience and is also a qualified graphic designer, specialising in branding, UX/UI, print and motion graphic design for science, healthtech and pharmaceutical companies.

Away from work Nosheen enjoys travelling and learning new languages. So far, Nosheen has achieved a proficiency level in five languages!

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