Social media strategies

Without a strategy to underpin your digital marketing activities, you are at risk of wasting time and money. You are unlikely to get the results you need.

Together, we will develop the right logical and data-driven strategy that is tailor-made for your business to meet your unique goals.

We have four different options which will give you the tools you need to market your business with success – and each comes presented in a user-friendly, actionable guide.

Social media audit and blueprint

This easy to follow strategy will give you all the tools you need to implement social media in your day-to-day business with success.

This package includes:

An audit of your primary social media channel
Identification of social media goals for your business and how to measure success for them
Identification of the social media platform(s) that will work best for you
Development of user personas so you understand more about your ideal customers
Set-up of key performance indicators (KPIs) so you can measure progress
Development of social media content pillars for you to build your content strategy
Tools and tips for optimal posting
Advice on engaging and interacting with influencers
Identification of the best hashtags to use for your business

Price from: £750

Social media strategy and competitor analysis

This comprehensive social media strategy provides a deep-dive analysis of your market position to give you the insight and data you need to get ahead of your competition.

It has everything in the social media audit and blueprint and also includes:

An audit of up to three existing social media channels
An audit of your competitor’s social media channels so you gain better understanding of the competition and what they are doing
Evaluation of employee engagement levels across social media and suggestions for you to develop your employee advocacy programme
Benchmarking your social media position against competitors so you can see your current position in the market and where you want to be in the future
Identification of quick wins that will provide the greatest opportunity for gains
Development of a social media content strategy, underpinned by your content pillars, so you know what to post and when

Price from: £1500

Full digital marketing strategy

Our full digital marketing strategy provides a 360° analysis of your online presence and a detailed bespoke strategy across the full suite of digital marketing channels. It is tailor-made specifically for your business and your unique goals.

It includes everything in the social media audit and blueprint and the social media strategy and competitor analysis. It can also include:

An audit of your messaging and brand positioning and that of your competitors
An audit of your website content and recommendations for improvements
An audit of existing e-newsletter activity
Benchmarking how your digital marketing activities compare to your competitors
Development of an integrated content marketing strategy linking activity across your digital marketing channels to achieve the best possible results
Provision of one-month content plan, including evergreen content suggestions, targeted awareness days and content ideas
Tailored support regarding specific areas where you lack expertise, e.g. SEO, PR, employee advocacy, thought leadership development.

Price from: £3000

Social media advertising strategy

Paid social media advertising can feel like a dark art. It requires constant analysis and optimisation. If you don’t know what you are doing, you can waste your time and money.

We can support you to build a social media advertising strategy that works and provides the return on investment that you need.

Price from: £1000

Boost your profile

Find out how paid-for social advertising can help.

Social media strategies

Social media audit and blueprint

Social media strategy and competitor analysis

Full digital marketing strategy

Social media advertising strategy

Boost your profile

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