"B" better at business - The B Corporation journey

In March, we marked B Corp Month by bringing together four agency founders from The Health House network, all proudly B Corp certified, for a special edition of Social Elements Live.

In this open and honest discussion four agency founders – Kath Cotton from Salt, Jo Spadaccino from Stirred Health, Jenny Owen from Word Monster and Elizabeth Southey from The Salve Health – shared their experiences of becoming B Corps, the challenges they faced, and the real business benefits they’ve seen.

Whether you’re considering your own certification journey or curious about how purpose-driven business works in practice, this session offers plenty of valuable insights.

Watch the full recording:

Key Takeaways from the Session

The B Corp journey is rigorous but rewarding. Certification demands time, commitment, and operational change - it’s much more than a badge.
It can strengthen internal culture and purpose. Becoming a B Corp helped the agencies clarify their values, improve team engagement, and align everyday decisions with a higher purpose.
It can enhance client relationships and business opportunities. Certification builds trust with clients and partners looking for value-aligned organisations, helping to open new doors.
It’s an ongoing commitment, not a one-off. B Corps must re-certify every three years and continually improve, ensuring high standards are maintained over time.

Advice for Future B Corps

Start tracking your impact metrics early
Use the free B Impact Assessment to benchmark where you are
Reach out to the B Corp community for support and guidance.

Resources for Starting Your B Corp Journey in the UK

Learn more about The Health House

We’re proud to be a member of The Health House. The Health House is a network of specialist agencies bringing together invaluable expertise across a vast array of specialisms in the health, pharma and biotech space.

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