Key Insights and Best Practices for LinkedIn from UpLift Live 2025
Recently, some members of the Social Elements team enjoyed attending UpLift Live 2025, a LinkedIn-focused conference. Jo Edge, Karen Bright and Lisa Kyriacou Faulks immersed themselves in a day filled with expert insights on all things LinkedIn.
Here’s a detailed roundup of their key takeaways that will elevate how you approach your LinkedIn marketing strategy.
The power of engaging posts
John Espirian, co-creator of Uplift Live, is a leading voice on LinkedIn engagement. He emphasised refining the way we construct posts. Here are the essentials that you need to know:
● Craft a strong hook: Begin with an eye-catching statement that piques curiosity or stirs emotions. Posts featuring surprise or anger tend to achieve higher engagement rates.
● One idea, one post: Focus on a single, impactful message per post. This clarity makes your content accessible and memorable.
● Use everyday language: Simple words resonate more profoundly with audiences, ensuring your message lands effectively.
● Avoid external links: Posts featuring external links often get penalised in the feed and result in fewer impressions. If you have to use a link, put it in the comments.
● Engage, don’t just post: Look for opportunities to comment on other people’s posts – this improves your visibility.
By implementing these strategies, you’ll increase your chances of appealing to your audience and creating a lasting impression.
Tips for company pages
Michelle J Raymond started by saying that she’d picked the hardest part of LinkedIn to be an expert on – company pages. LinkedIn company pages are deprioritised by the LinkedIn algorithm and are bottom of the pile under personal posts and sponsored content. Realistically, you should expect approximately 1000 post impressions per company post.
To make company pages successful, Michelle challenged us to differentiate ourselves from competitors by exploring diverse content formats, behind-the-scenes glimpses or ‘reaction’ videos rather than corporate, highly polished posts. Some other tips included:
● Use the native LinkedIn search bar: This is a powerful tool for discovering potential clients and collaborators. Your company thought leaders can then make meaningful comments with relevant people to enhance engagement.
● Engagement is key: Simply posting isn’t sufficient. Active engagement, such as commenting on posts outside your network, will broaden your reach and foster relationships.
● Get company-wide buy-in: The LinkedIn company page should be a company-wide initiative; it shouldn’t just be for the marketing team to look after.
Leveraging video content
Juma Bannister offered intriguing insights into how video can be harnessed for greater impact:
While short-form videos of 1-2 minutes dominate, longer formats enable trust-building. Aim to hook your audience within the first three seconds of a longer video.
Share authentic and relatable experiences. Content featuring personal anecdotes or emotional connections prompts viewers to engage.
Add a call to action at the end of your video such as a ‘click to get free resource’.
The importance of consistency and persistence
Niraj Kapur a sales expert, shared crucial insights relevant to building client relationships on LinkedIn. He taught us to be creative with our follow-up messaging. In a crowded marketplace, staying top-of-mind requires fresh thinking. Stand out by sending tailored videos or voice notes in direct messages to elicit responses. Did you know that telling stories on LinkedIn has 5 times more impact than sharing statistics?
Focus on problem-solving in your sales calls and approach potential clients with genuine solutions to their challenges. Frame your discussions around how you can help rather than simply what you are selling.
Did you know that SMEs need at least 10 contact points before they will commit?
Building a Culture of Employee Advocacy
Ivana Brutenic‘s talk was particularly relevant for the Social Elements team as we’ve seen such a massive increase in requests for our advocacy services in the past 12 months.
Ivana outlined the potential of employee advocacy in boosting brand visibility and this is something we have also seen as well. Some tips from Ivana:
● Create a systematic approach: Many employee advocacy programmes falter due to lack of structure. Establish clear roles and ongoing support to encourage proactive participation.
● Emphasise value: Employees should feel valued and understand the importance of their contributions. Regular communication and feedback will foster a strong advocacy culture.
Optimising your LinkedIn advertising
AJ Wilcox, an advertising legend for the Social Elements team, provided critical insights for making the most of your ad budget. He taught about how to bid to get the most from your investment. AJ also shared that thought leader ads are currently the most financially efficient for SMEs, and they provide high-quality engagement rates. This certainly ties in with our own experiences.
How to build leads and convert them
Best-selling author and sales pipeline expert Sam Rathling ended the day by sharing her key insights for LinkedIn lead generation using social selling.
Sam covered how to turn your LinkedIn profile into a conversion tool, the importance of intentional engagement, how to develop an outbound lead strategy and why storytelling is a crucial factor in building emotional connections with your audience. Her son Oscar Rathling also made an inspirational guest appearance and demonstrated the power of LinkedIn.
Moving forward with confidence
Our team left UpLift Live 2025 inspired by the wealth of knowledge shared, particularly around advocacy and authenticity.
If you’re looking to navigate the complexities of a successful social media strategy, please drop us a message; our DMs are always open.
At Social Elements, we’re dedicated to helping life science professionals like you harness the power of LinkedIn for marketing and growth.
About the Authors
Lisa is the Founder of Social Elements. She holds a MSc in Medical Microbiology from The University of Surrey and 20 years of postgraduate experience in scientific research and pharmaceutical drug and diagnostic development. Lisa founded Social Elements in 2017 with the sole intention to help biotechs and other life science organisations realise their true potential online. Lisa has undergone extensive training in both organic and paid for social media marketing and her speciality lies in all things LinkedIn.
Karen is an award-winning copywriter and social media specialist with over 20 years’ experience in marketing and communications, winning several national and regional awards.
She specialises in copywriting, blogs and feature writing, web content, social media marketing and email marketing. She loves the variety of working for clients in the science, technology, healthcare, charity and retail sectors.
Jo specialises in organic digital marketing with a focus on strategy, social media content and training. LinkedIn is her main platform but she also has a wealth of experience covering other social media platforms. She has worked with a variety of businesses including life sciences, technology, education, charity, Saas and recruitment.
