Social media outsourcing for Biotech and Medtech SMEs: Striking the right balance
For biotech and medtech SMEs, marketing has never been more important—especially when attracting potential investors. Clear messaging across your website, social media, and PR is crucial for standing out. While outsourcing social media management can lighten the load, it’s important to understand that success depends on collaboration. Simply handing over tasks like content creation and scheduling isn’t enough; your team’s engagement is key to truly connecting with your audience and achieving impact.
Why active social media engagement is crucial for your business
Outsourcing social media tasks—like content creation, platform management, and analytics—can certainly ease your workload, allowing you to focus on other priorities. However, to build trust and foster relationships with your audience, your unique voice needs to come through, and that’s where your involvement is essential.
This won’t require significant time, but it does require effort. Attending your weekly or fortnightly meetings prepared with key information for your social media partner is essential. Engagement goes beyond just responding to comments; it’s about sharing authentic, behind-the-scenes insights that showcase your company’s values, progress, and milestones.
While your social media partner can craft this into strategically relevant content, only you and your team can provide the raw material. Whether it’s discussing scientific breakthroughs or offering a glimpse into company developments, these insights humanise your brand and foster lasting connections.
How to work effectively with a social media agency for maximum impact
To ensure success, it’s essential that your team is actively engaged in the process. Here are some strategies for fostering a strong working relationship with your social media partner:
- Share your expertise for effective content creation: Regularly update your social media partner on your latest projects, research developments, or industry perspectives. This ensures content remains relevant and positions your business as a thought leader. With biotech and medtech industries being highly specialised, this input ensures your team remains at the forefront of key trends, helping content resonate with the right audience.
- How to engage with your audience through social media: While your partner agency can handle posting and monitoring feedback, your direct involvement—such as responding to questions or participating in discussions—adds a personal touch that resonates with followers. Investors or potential clients want to hear directly from your team about the cutting-edge research you’re working on or your company’s ethical commitment. It’s through this direct involvement that you can build deeper, more authentic connections.
- Provide feedback to improve social media strategy: Keep communication channels open with your social media agency. Discuss what’s working, what isn’t, and where adjustments are needed. This ongoing feedback helps refine strategies and ensures alignment with your goals. Real-time feedback allows you to adjust messaging to target specific audiences or highlight emerging trends, ensuring that your social media presence stays agile and relevant.
How Social Elements can enhance your social media strategy
At Social Elements, we specialise in supporting life science and healthcare businesses in amplifying their online presence. Our approach combines in-depth industry knowledge with strategic social media management to ensure your message reaches the right audience. We offer content creation, platform optimisation, and audience engagement, making sure your brand’s voice remains consistent and impactful across platforms like LinkedIn, X (Twitter), Instagram, and Facebook.
However, real success comes from a collaborative effort. By working closely with your team, we ensure that the content we create doesn’t just engage but authentically reflects your business’s values and expertise. The more you share with us, the more meaningful the connection we can build with your audience.
Get in touch to discover what we can do for you and your business.
Read more about employee advocacy here and social media services here.
About the Author
Ellie started her career as a journalist for local newspapers and as a court reporter, later working at Bauer Media. Over the last decade Ellie has worked in the health, science and not-for-profit sectors. Ellie has a Postgrad Diploma in Digital Marketing, a First Class BA (hons) in Journalism and a NVQ Level 4 – Newspaper Writing. She loves cycling, scuba diving and touring in her trusty Mazda Bongo campervan!
