The Importance of Understanding Your Customers
This month’s guest blog is from SciLeads. SciLeads is an innovative lead generation and market intelligence platform that helps scientific companies identify, engage and close their ideal buyers.
How to get started on LinkedIn
Would you love to get started on LinkedIn but struggle to know what to post? If you haven’t visited the site for a few months or even years, you might be surprised at how it’s changed.
Why Being A Great Scientist Makes It So Hard To Be A Great Leader
Do you beat yourself up about your leadership skills? You probably wish you had more authority and impact, particularly with your peers and seniors?
How LinkedIn Can Work For You As A New Business
LinkedIn is the perfect blend of social and professional and consequently a great place to demonstrate your expertise in a given area. As well as having a personal page it can benefit your business to have a LinkedIn company page as well. Companies and its employees are then able to share thought leadership articles, industry news, make connections, build relationships and generate new business leads.
Ten Things I’ve Learnt About Running A Small Business
Lisa Kyriacou Faulks, reflects on some key lessons she’s learnt from four years in business.
‘Everyone’ Is Not An Audience
“Does my mum need to know about this?” Why ‘Everyone’ is not an audience Dr Kat Arney is the Founder and Creative Director of First Create The Media, a communications strategy and content agency for the life sciences and health. First Create The Media works with all kinds of organisations – from startups and […]
Five LinkedIn features you might not know about
Five LinkedIn features you might not know about Previously in this blog, we’ve looked at the growing popularity of LinkedIn – which now boasts more than 700 million members in over 200 countries. I often recommend LinkedIn as the best social media marketing platform for B2B organisations. To build awareness of your business on LinkedIn, […]
5 tips for promoting your life science brand on LinkedIn
How to get your business noticed on the world’s largest professional network.
Powerful Social Media Marketing for the Life Sciences
Like it or not social media has become an integral part of the lives of patients, caregivers, health care professionals and payers. Social media marketing for the life sciences can benefit companies working within this space because it can help them to gain greater, more consistent, online visibility which can ultimately lead to funding opportunities, […]
Tailoring your content for lay audiences
Our guest blog from Dr Richard Berks Richard Berks is a freelance science writer with more than nine years’ experience working in the charity sector. He specialises in making medical research understandable and engaging to lay audiences, taking a story-led approach to writing blogs, webpages, project lay summaries, and impact case studies. You can find […]
