How to get started on LinkedIn
Would you love to get started on LinkedIn but struggle to know what to post? If you haven’t visited the site for a few months or even years, you might be surprised at how it’s changed.
How LinkedIn Can Work For You As A New Business
LinkedIn is the perfect blend of social and professional and consequently a great place to demonstrate your expertise in a given area. As well as having a personal page it can benefit your business to have a LinkedIn company page as well. Companies and its employees are then able to share thought leadership articles, industry news, make connections, build relationships and generate new business leads.
Ten Things I’ve Learnt About Running A Small Business
Lisa Kyriacou Faulks, reflects on some key lessons she’s learnt from four years in business.
8 tips for your life science social media creatives
When it comes to creating your social media posts for your life science brand there are a number of considerations. Getting these right means you’ll stand out in a sea of posts and stop the scroll. An expert in his field, here are James’s top tips for choosing the right photos or animations for your social media posts.
‘Everyone’ Is Not An Audience
“Does my mum need to know about this?” Why ‘Everyone’ is not an audience Dr Kat Arney is the Founder and Creative Director of First Create The Media, a communications strategy and content agency for the life sciences and health. First Create The Media works with all kinds of organisations – from startups and […]
Five LinkedIn features you might not know about
Five LinkedIn features you might not know about Previously in this blog, we’ve looked at the growing popularity of LinkedIn – which now boasts more than 700 million members in over 200 countries. I often recommend LinkedIn as the best social media marketing platform for B2B organisations. To build awareness of your business on LinkedIn, […]
5 tips for promoting your life science brand on LinkedIn
How to get your business noticed on the world’s largest professional network.
Powerful Social Media Marketing for the Life Sciences
Like it or not social media has become an integral part of the lives of patients, caregivers, health care professionals and payers. Social media marketing for the life sciences can benefit companies working within this space because it can help them to gain greater, more consistent, online visibility which can ultimately lead to funding opportunities, […]
Why should you use Facebook advertising for your business
Ever since Facebook announced changes to their algorithm back in April 2018 it’s been getting harder and harder for businesses to get any organic reach on Facebook. In 2014 you could expect to see organic reach at approx 12% these days it can be as low as 2%. For those of you who aren’t aware […]