Choosing the perfect social media agency: A guide for life science companies
When you hire your first social media agency, you want to be sure you’ve chosen the right company for the job.
After all, you’ll be trusting them to represent your brand online and to speak to your customers and collaborators on your behalf.
In this blog we’re going to share our top tips for finding and hiring the best social media agency for your company.
Platform-based social media agencies
Many social media agencies choose to focus on working on two or three platforms. Often these are the platforms they enjoy the most and know they can get the best results from, or which are best suited to the businesses they work with.
The great thing about choosing a social media agency which only works on a limited number of platforms is that they can stay on top of all the latest trends and feature updates, and are able to quickly interpret how they can benefit you.
At Social Elements, our primary focus is on LinkedIn, Facebook, and Twitter. We believe, based on experience and the results we’ve achieved, that the audiences and collaborators within the life science industry use these platforms, making them ideal for connecting and attracting the people you want to engage with.
That’s not to say that we don’t keep abreast of changes across the social media landscape, we do. For example TikTok is becoming a hot topic at the moment for just about everyone but especially in healthcare.
Niche-based social media agencies
Some social media agencies choose to work with businesses in a specific industry or field.
This can be valuable because it means they really understand your audience’s wants and needs and can talk their language. They’ll know the type of content that works for your audience and will be able to hit the ground running.
Of course, there are also many generalist social media agencies – those who work with a wide range of different businesses – and they’re a great option too. They enjoy the variety and challenge of creating content for a range of audiences.
At Social Elements we know from experience how powerful social media can be for the life science industry. You are able to connect directly with relevant people and businesses, telling them your big news, joining conversations and building a community who are really interested in what you do.
How important is experience?
Social media is a marketing role, and although experience isn’t always necessary – we all have to start somewhere – a basic understanding of writing for sales or engagement definitely is!
We pride ourselves in our comprehensive, highly-skilled global team. Our associates offer a wide range of expertise, extending beyond social media and paid advertising. We have experienced specialists in content and social media strategy, copywriting, email marketing, blog and content writing, case studies, graphics and animation, SEO and an array of other valuable skills. We also partner with other companies, when required, to better serve our clients needs. We ensure you are working with experts within their field. we want you to experience the highest quality of service.
Where to find a good social media agency
Start by asking people you know in your industry or a similar industry who they recommend. Follow social media agencies or managers on the platforms your business is active on. You can find them using the hashtags #socialmediaagency #socialmediamarketing and #socialmediatips.
If a local social media agency is important to you, use Google to find people in your area.
We would also love to talk to you about how we can help you with your social media. You can contact Lisa, our founder via email – hello@socialelements.co.uk or complete the contact form on our website here.
Do your homework
Once you’ve found a social media agency online, you’ll want to dig a little deeper.
First and foremost, check out their own social pages. Are they active? Do you like the content they are posting? Do you like their brand personality? Do you have similar values?
This information is important because you will be working closely with your new social media agency and their team. You need to know you’ll get along.
What to expect when you speak to a social media agency
Your first call or meeting with a social media management agency will be a chance to establish whether you’re a good match for each other.
You should ask them about their experience and training and ask them to tell you about some of the successes they’ve had, but you shouldn’t treat the meeting as an interview.
In turn they’ll want to know about your business, what you hope to achieve on social media and what your budget is. It’s important to get an idea of their services and packages from their website before you speak. Take a look at our services page for details on our offerings.
After you’ve spoken, the social media agency will provide you with a bespoke proposal which sets out the services they will provide for you and how much they will cost.
As you’re here, it would be great to chat to you further. We’ll be able to let you know how we can help your business grow on social media. Book a call today.
