Overcoming Data Fatigue in Business: How to Stay Focused on the Metrics That Matter
Dealing with too much data at work? Here’s how to turn information overload into actionable insights.
November 6, 2024
Why Storytelling should be a crucial part of the content strategy for Life Science businesses
Storytelling on social media is essential for life science businesses, allowing them to showcase their work, values, and ethics, while building credibility in the process.
September 30, 2024
Employee Advocacy on LinkedIn: A Guide to Empowering Your Workforce
In today’s digital landscape, LinkedIn has emerged as a powerful platform for professional networking and business growth.
July 4, 2024
Thriving Amid Economic Adversity: The Power of Marketing
In times of economic uncertainty, the knee-jerk reaction for many businesses is to tighten the belt, but could cutting back on marketing do more harm than good?
May 30, 2024
The PMCPA Social Media Guidance: A Prescription for Pharmaceutical Compliance
How pharmaceutical companies can effectively leverage social media while complying with regulations using the PMCPA’s guidance.
February 28, 2024
The importance of deliverability in email marketing
From February 2024 Google and Yahoo mail are rolling out more stringent rules for people sending bulk email. This blog explains more.
January 31, 2024
Celebrating Six Years In Marketing
Lisa Kyriacou Faulks, founder of Social Elements looks back on a busy 12 months in her social media marketing agency, which works with life sciences companies.
December 6, 2023
What Does Life Science SEO Look Like in 2024?
Life Science SEO in 2024. The top strategies to have in place — keywords, scientific authority, optimising websites, leveraging social platforms, and staying informed about Google’s updates.
November 22, 2023
Your social media strategy: A guide for life sciences
The importance of a social media strategy for your life science business and our key recommendations on the essential elements to include.
October 18, 2023
The AI paradox: a divide in the creative community
As we plunge deeper into the 21st century, technological advances like Artificial Intelligence (AI) continue to reshape numerous sectors, including the world of design.
September 20, 2023
What Does Social Media Engagement Really Mean – And How To Do It
Social Media Engagement – have you ever stopped to think what it really means and why you should do it as a business?
August 16, 2023
New Client Kick-Off: The Importance Of The Discovery Meeting
We use new client kick-off meetings as a discovery exercise. We take the time to get to know you and understand your goals for the short and long term.
July 5, 2023
Choosing the perfect social media agency: A guide for life science companies
When you hire your first social media agency you want to be sure you’ve chosen the right company for the job. Here’s how to get it right.
June 7, 2023
The power of your website and social media working together
In the digital age, it is critical for life science businesses to have a cutting-edge, SEO-focused website and a carefully coordinated social media presence.
April 5, 2023
The Top 10 Benefits PR Can Bring To Your Brand – The Value Of Media Communications
Leveraging a bespoke PR campaign brings with it multiple benefits that far surpass its original specific goal. Here are the top 10 benefits of PR
March 8, 2023
Training Workshops – the benefits and bonuses of bespoke in-house training
There’s nothing quite like learning alongside other people and social media is no different. Our face-to-face and online social media training workshops are perfect for boosting knowledge, practising skills and sharing tips with other professionals along the way.
January 4, 2023
Looking back on five years in business
Here, we look at how social media marketing for life sciences businesses has changed since we started out in 2017.
December 14, 2022
What to post on social media (and other problems you need to fix)
Does managing social media for your business make your head spin? Do you feel under constant pressure to pump out ‘quality’ content five times a week across three different platforms? STOP!
It doesn’t need to be like that. And I’m here to help.
September 28, 2022
The 3 things you should include in EVERY social media post
Do you find writing captions for your social media posts tricky?
Do you know what you want to say, but get in a muddle when you start to write?
Then this blog is for you!
July 20, 2022
The Importance of Understanding Your Customers
This month’s guest blog is from SciLeads. SciLeads is an innovative lead generation and market intelligence platform that helps scientific companies identify, engage and close their ideal buyers.
June 8, 2022
How to get started on LinkedIn
Would you love to get started on LinkedIn but struggle to know what to post? If you haven’t visited the site for a few months or even years, you might be surprised at how it’s changed.
May 11, 2022
Why Being A Great Scientist Makes It So Hard To Be A Great Leader
Do you beat yourself up about your leadership skills? You probably wish you had more authority and impact, particularly with your peers and seniors?
March 9, 2022
How LinkedIn Can Work For You As A New Business
LinkedIn is the perfect blend of social and professional and consequently a great place to demonstrate your expertise in a given area. As well as having a personal page it can benefit your business to have a LinkedIn company page as well. Companies and its employees are then able to share thought leadership articles, industry news, make connections, build relationships and generate new business leads.
February 9, 2022
Ten Things I’ve Learnt About Running A Small Business
Lisa Kyriacou Faulks, reflects on some key lessons she’s learnt from four years in business.
December 8, 2021
8 tips for your life science social media creatives
When it comes to creating your social media posts for your life science brand there are a number of considerations. Getting these right means you’ll stand out in a sea of posts and stop the scroll. An expert in his field, here are James’s top tips for choosing the right photos or animations for your social media posts.
November 17, 2021
‘Everyone’ Is Not An Audience
“Does my mum need to know about this?” Why ‘Everyone’ is not an audience Dr Kat
August 25, 2021
Five LinkedIn features you might not know about
Five LinkedIn features you might not know about Previously in this blog, we’ve looked at the growing
July 21, 2021
5 tips for promoting your life science brand on LinkedIn
How to get your business noticed on the world’s largest professional network.
June 1, 2021
Powerful Social Media Marketing for the Life Sciences
Like it or not social media has become an integral part of the lives of patients, caregivers,
May 5, 2021
Tailoring your content for lay audiences
Our guest blog from Dr Richard Berks Richard Berks is a freelance science writer with more than
April 21, 2021
3 Ways Social Media Can Impact Life Sciences Website Traffic
Our Guest Blog from Belinda White Belinda White is a website consultant, digital strategist and award-winning designer
March 11, 2021
How to build your Linkedin brand
When was the last time you gave your LinkedIn profile any attention? With face-to-face meetings unlikely to
January 4, 2021
How I use my scientific background as a social media manager
How I use my scientific background as a social media manager This month, I’m celebrating three years
November 25, 2020
Top Ten Reasons Why You Need A Social Media Manager For Your Business
A social media manager is the person in charge of a company’s social media marketing. I often
February 14, 2020
Photogram Workshop
Introducing the Best Instagram Photography Workshop in London Small and medium businesses who want their social media
February 14, 2020
My second year in business
Happy Birthday to me! This month Social Elements Media is 2 years old. I’m incredibly proud of
December 11, 2019
How to Develop a Social Media Strategy
Do you find yourself sitting at your computer or with phone in hand wondering what on Earth
November 6, 2019
How to set up Facebook Business Manager
I’m often asked “What is Facebook Business Manager” and “Why do I need it?” Business manager enables
May 27, 2019
Does Social Media Help with SEO
I’m pleased to introduce Helen Say of CBL services, an expert in all things SEO and copywriting.
March 7, 2019
Why should you use Facebook advertising for your business
Ever since Facebook announced changes to their algorithm back in April 2018 it’s been getting harder and
February 11, 2019
